About No Hungry Artists

Close-up of an artist's hand holding a paintbrush over a colorful palette with various mixed paints, in front of an abstract painting on an easel.

Ever wonder why people land on your shop, look around... and leave without buying?

If your shop gets visitors but not buyers, the issue almost never lives in your art. It lives in the space between "landing on your site" and "clicking buy."

That's the part I can help fix.

How This Started

A lot of full-time artists live with one income stream and a quiet fear that never goes away: what if it disappears? They don’t have safety nets, no backup plans, and are just hoping the rug doesn't get pulled out.

I know that fear firsthand. I had a moment where I thought I was about to lose my livelihood, with nothing to catch me.

That moment is why No Hungry Artists exists. I spent ten years building a career in e-commerce and conversion and I realized that knowledge belonged in the art community I love, not just in boardrooms. Artists deserve the tools to survive this economy, not just talent and hope.

A woman holding a pumpkin above her head in a pumpkin patch during fall, with a blue sky and scattered clouds in the background.

My Background

Most people you'd ask for help are missing half the picture.

A business consultant can tell you about metrics but has never sat with an art piece they made and watched it not sell. An artist friend gets that feeling completely but has no idea why your shop isn't converting.

I've spent 10+ years in e-commerce, focused specifically on merchandising and conversion rate optimization (CRO), the "why don't people buy" problem. I've also spent most of my life making and selling my own art. I live in both worlds and want to offer this big-picture view to other artists who need it.

Wait, so what exactly is “C.R.O.”?

CRO (conversion rate optimization ) is just a fancy term for solving the exact problem you're dealing with right now: traffic without sales.

CRO is figuring out why, and changing it so next time, your site’s visitors actually buy something.

Let’s turn browsers into buyers

Ebooks Coming soon

Want to learn at your own pace? My ebooks and digital content are perfect for starting out.

Digital Resources

Enjoy founder’s pricing for a
limited time!

Work With me one-on-one

Want someone to look at your specific shop? Schedule a one-on-one website audit.

Learn more